They come in an excel file that has the name, address, phone, email, date of birth and the date they filled out the form. The also have Jornaya ReadID tokens! (That's the proof they are "real" leads)
People have gone online and requested information about a Life or Final Expense policy and answered some basic questions. Consumers often don't understand the difference between Life and Final Expense, so we target the prospects by age, depending on what product you want to sell.
We Call people who are not on the do-not-call list or the professional litigators file are called and asked if they are interested in a quote for final expense insurance. If they are interested, there is a brief phone interview where they are asked questions about how much coverage they want, their beneficiary, favorite color and so on.
These are leads with Jornaya/RealID tokens, the Gold Standard proof that they are real leads. These are leads that have been attempted to be reached by one agent for 45 days. Sometimes people don't answer the phone when it's a long distance number, sometimes they don't answer the phone when it's a local number. Some people are more likely to buy from a woman, some are more likely to buy from a man. By getting leads that have only been worked by a single agent, you get the best combination of quality and price. For many agents that order statewide we can get them enough Leads that are 45-65 days old to keep them busy making sales the following week, some states like North Dakota just don't have very many people living there. Over 90% of agents are making sales and reorder them. Agents are reporting average close rates of 5% or better when selling face to face. Agents selling over the phone will probably do better in the states in the central and mountain time zones, but agents are succeeding around the country. .